From the category archives:

Brand Management

“Skate to where the puck is going to be, not where it has been”

by Rick on February 11, 2011

in Brand Management,Innovation

Organizations are often consumed with market research and competitive analysis. They say they want to innovate, but their products and services are nothing more than a reflection of the current market. They a stuck in today’s paradigm, eking out incremental change, year after year.  The signals they use to plan and develop new products and [...]

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Apple and the Design Experience

by Rick on August 7, 2010

in Brand Management,Design,Marketing 101

I have been accused of being an Apple Fanboy.  I  admit to owning a number of ‘i-things’, but nothing like this: 25 Signs That You Might Be An Apple Fanboy.  I do not have an Apple tattoo, no Mac-couch, or any of the items on this list. I am guilty of enjoying Apple products.  What [...]

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Microsoft Designs the iPod Box?

by Rick on January 13, 2010

in Brand Management

Check out this video. I was told that Microsoft paid the development cost for internal use. I am not sure this is true .. it does not really matter. There is a lesson here for everyone. I remember when I purchased my first iPod. I was so impressed by not just the device, but the [...]

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