From the category archives:

social media

Engage!

by Rick on February 21, 2010

in social media

I have always been a bit of a trekkie. One of my favorite Star Trek phrases is Captain Kirk’s, “Engage”. I prefer it to Captain Piccard’s “Make it so”. Engaging customers is on the mind of most everyone in business. One of the key differentiators between new media, especially social media,  and more traditional ‘paid [...]

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What Is Really Going On?

by Rick on February 15, 2010

in social media

Have you been watching the Olympics? I have not watched as much as I would like, but that has not stopped me from keeping up with events. I just follow along on Twitter.
Check out some of the stats: It is 7:30 PM EST on February 18, 2010. In the last 10 minutes, there was [...]

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Your Customer is Talking … Are You Listening?

by Rick on January 30, 2010

in social media

I just read an interesting Forbes.com article on how the Symbian Foundation is using crowdsourcing to solicit product ideas from customers. The Internet, and Web 2.0 has given us some great tools for understanding customer needs. I would suggest that it has never been easier to engage customers. In the case of Symbian, they are [...]

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The Demise of The New York Times? The Saga Continues

by Rick on January 22, 2010

in social media

I read yet another article on the New York Times plan to charge for content. This one appeared on VentureBeat.com with a very provocative title: “Will The New York Times meter kill traffic from social media?“.  What interested me most was this comment:
The New York Times is the leading print newspaper website according to [...]

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No Politics, Just Social Media:)

by Rick on January 20, 2010

in social media

OK, I am not going to blog about politics. I did find this blog post interesting: Atwitter in Mass.: Brown’s Social Media Strategy Tops Coakley’s. It looks like Scott Brown took a page right out of President Obama’s campaign play book. 
Here is the data from the article:
Facebook Posts since Jan. 1: Brown (128), Coakley [...]

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Retweets: Lesson on The Adoption of New Technology

by Rick on December 26, 2009

in Innovation, Marketing 101, social media

Love or hate Twitter, one thing for sure, users of Twitter are innovative.  As an example, consider the ‘Retweet’, or simply the ‘RT’.  During a recent New Media Dayton Meetup I overhead someone say that they would RT someone. Of course, for those of us that use Twitter, we know what she was talking about. [...]

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Is LinkedIn Missunderstood?

by Rick on December 25, 2009

in personal branding, social media

With all of the excitement and hype about Twitter and Facebook, what about LinkedIn? What is it good for anyway? it seems that LinkedIn is not well understood. For example, Current.tv recently ran this video (this should have a PG13 rating):

LinkedIn is so much more than what is portrayed in this video. A couple [...]

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