Posts tagged as:

marketing

How The Mighty Fall

by Rick on January 31, 2010

in Marketing 101

Maybe that is a bit strong, but could Toyota’s recall of 2.3 million vehicles be an indicator of bigger internal problem. If you think this is the first sign of trouble, check out this comment in the WSJ:
[...] Toyota recalled 2.3 million vehicles in the U.S. affected by the accelerator assembly problem. That was on [...]

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Your Customer is Talking … Are You Listening?

by Rick on January 30, 2010

in social media

I just read an interesting Forbes.com article on how the Symbian Foundation is using crowdsourcing to solicit product ideas from customers. The Internet, and Web 2.0 has given us some great tools for understanding customer needs. I would suggest that it has never been easier to engage customers. In the case of Symbian, they are [...]

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Microsoft Designs the iPod Box?

by Rick on January 13, 2010

in Brand Management

Check out this video. I was told that Microsoft paid the development cost for internal use. I am not sure this is true .. it does not really matter. There is a lesson here for everyone.
I remember when I purchased my first iPod. I was so impressed by not just the device, but the [...]

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What Should Microsoft Do Next?

by Rick on January 4, 2010

in Leadership, Strategic Planning

I read an interesting article in InformationWeek today. You can check it out yourself: “7 Things Microsoft Must Do In 2010“. The author, Paul McDougall, begins the article by noting that “… 2009 was a tough [year] for Microsoft. Overall sales slumped, and the core franchises like Office and Windows were hit doubly hard.”  The [...]

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The brand experience … where is the passion

by Rick on June 24, 2008

in Marketing 101

Last night we decided to go to our local Cold Stone Cremery. I must admit that I caved in and had a ‘Oreo Overload’. Amazing treat. It would have been less expensive to pick up some ice cream and eat at home but I was in need of an experience, not just ice cream.
When I [...]

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