NY Times On The Kindle - Price Increase?
I can't believe I am blogging about this on the day after the iPad officially hit the street. I received an email the following email from Amazon yesterday:
As a Kindle subscriber to New York Times, you might like to know that effective April 2, 2010, the New York Times has raised its price to $19.99/month for new subscribers.
As an existing subscriber to New York Times, you will continue to be billed at the previous rate of $13.99/month for six more months (until October 2nd, 2010) after which you will be billed at the monthly rate then in effect. We believe that the Kindle edition of New York Times continues to provide excellent value for customers with a free 14 day trial period, wireless delivery via Whispernet, no long-term commitments, and substantial savings vs. regular print subscription rates.
As always you are free to cancel your subscription at any time. If you are still in the 14 day free trial period of your subscription you will not be charged, otherwise you will receive a prorated refund for the unused portion of your subscription.
I enjoy reading the Times. The new rate is still less than what it would cost me to have it delivered to my home (I can subscribe for about $7.40/week on nytimes.com). And since I travel a great deal, I value being able to access the daily issue from any location. That said, I find I am getting more and more news via other channels and at lower prices. It will be had to justify this new price. What do you think? Would you pay the new rate?