Cord Cutting and Subscriptions
We are cord cutters. We have internet from Spectrum, but we do not use their cable service or phone service. We subscribe to Hulu (the basic service), Netflex, and SlingTV. As a subscriber to Amazon Prime, I also get their video. That is a lot of video content. We really do not watch that much content. We find that we get hooked on a show or series, and binge watch it, but it’s still a small part of our life.
According to a new study, the average American consumer subscribes to three streaming video services. The study’s is from Deloitte.
The study also found that 69% of consumers subscribe to at least one streaming service. That is up from 55% last year.
There is no real surprise in this data. People are moving to streaming for entertainment. Cable, as it exist today, will go away in a few years.
Here it is graphically:
Is there a downside to all of this? Subscribtions .. lots of subscriptions. They call it Subscription Fatigue. I don’t think this is sustainable, but I also don’t know where it will end up. Apple is going to enter the game on Monday, and it’s only going to get worse. Cutting the cord comes at a price!
Do you subscribe to content providers? How many? I would love to know your thoughts.
You can read the USA Today story here.
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©2019 Rick Cartwright